Digital Marketing

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ডিজিটাল মার্কেটিং কোর্স কারিকুলাম

  • What is SEO?
  • Why should you learn SEO?
  • How Google works in terms of ranking a page or website?
  • Getting to know Search Engines
  • Paid vs organic promotion
  • Global vs local SEO
Module 2: Basic things to know
  • What is Gmail and how to create and how to use it?
  • What is Google drive and how to use it and why to use it?
  • Details of Google sheet
  • H/W- Google Form, How to use Zoom, How to use Google Meet, How to use Google Calendar, How to use Google Notes etc.
  • Some Important Definitions from SEO Glossary
  • What is a Keyword?
  • What is Keyword Research?
  • Why should you do Keyword Research before diving into writing content?
  • Types of Keywords
  • Long tail and Short tail keyword things
  • Understand the keyword search intent
  • What is LSI Keyword?
  • How do you determine which keywords you should consider based on the client’s business model
  • Some Paid Tools:
  • SEMrush
  • Ahrefs
  • Moz
  • What is SEMrush?
  • How to use tools to do keyword research? Utilize the filter things
  • Do Keyword Research by any tools if you have subscription
  • Marketplace analysis
  • Do a real-life project using data from freelancing marketplace.
  • Report submission ways
  • Importance of competitor analysis
  • Find out your competitors manually
  • How to beat your competitors
  • Figure out their strengths and weaknesses
  • Based on that make an action plan of what needs to be done exactly
  • What is CMS? WordPress introduction?
  • What is Domain?
  • What is Hosting?
  • Getting introduced with C-panel
  • Create a WordPress website with pantheon.io
  • WordPress dashboard intro
  • Paid Elementor introduction
  • Elementor Features
  • Develop a website as much as possible
  • ChatGPT
  • Google Bard
  • Bing AI
  • What is Fiverr?
  • Basic things to know about Fiverr
  • Account creation and configuration
  • Rules that we should care about
  • What is Upwork?
  • Basic things to know about Upwork
  • Account creation and configuration
  • Rules that we should care about
  • Why is it important?
  • Content for SEO intro
  • Keyword placement ways
  • Rules for On Page SEO
  • What is Yoast SEO?
  • Yoast SEO in details
  • Optimize SEO title
  • Optimize meta description
  • Optimize heading
  • Image Optimization
  • Image alt tags
  • Google friendly URL
  • Internal and external linking
  • What is Rank Math SEO?
  • Rank Math SEO in Details
  • Optimize SEO Title
  • Optimize Meta Description
  • Optimize Heading
  • Image Optimization
  • Image Alt Tags
  • Google Friendly URL
  • Internal And External Linking
  • What are existing content things?
  • When do you need to utilize it? Describe different scenarios
  • How do you measure content quality?
  • How to use AI things for content?
  • Real Life project about On Page SEO
  • What is Local SEO? How to implement Local SEO?
  • Marketplace Analysis
  • What is Schema?
  • Different types of schemas
  • Implement schema with/without a plugin
  • Validate schema using rich result test and schema checker
  • Google Search Console verification
  • Google Analytics verification
  • Connect GSC to GA4
  • Identify 404 Errors
  • Fix 404 thing using 301 redirections
  • Technical SEO marketplace analysis
  • WordPress speed optimization
  • Expired domain analysis
  • Setup and verify your site in Google my business page
  • Full fill all information on Google my business page
  • Expired domain analysis
  • Fiverr keyword research
  • Fiverr gig analysis
  • Fiverr gig creation process step by step
  • Upwork keyword research
  • Upwork project analysis
  • Upwork project creation process step by step
  • Publish Fiverr gig / Upwork project
  • Fiverr Skill Test ( On Page SEO )
  • Client communication secrets
  • Things to know about dealing a client
  • Rules that we should care about
  • Describe all the Payment Methods
  • Getting introduced with Payoneer, Wise, Remitly, Xoom, Paypal, Western Union & Ria
  • Local Business Directories
  • LinkedIn + Google
  • Social Media
Module 25: OFF PAGE SEO (Link building things)
  • What is Link building?
  • Do follow and No follow Things
  • Link Juice things
  • Map Citation Process
  • Web 2.0 Backlink
  • Social Bookmarking
  • Infographic Backlink
  • Article Submission
  • PDF & PPT Submission
  • Q/A Backlinks – Quora
  • Forum Backlinks
  • All about guest post + niche edits
  • All the steps for guest post
  • Prepare a doc
  • Find sites
  • Find contact information
  • Send an email
  • Editorial fee negotiation
  • SEO audit and Action plan
  • Google AdSense
  • Affiliate Marketing
  • What is Facebook marketing?
  • Facebook advertising ideas
  • Advertising technique and tips
  • Start a campaign using Facebook Ads manager
  • Instagram + WhatsApp Marketing
  • Filtering the targeted audiences
  • Keyword Research
  • Things to know
  • Campaign Setup
  • Wix SEO Setup (Live Project)
  • Squarespace SEO Setup (Live Project)
  • Data Entry + Shopify product listing
  • Shopify SEO
  • Overall Course Review & Stay Motivated

ASSIGNMENTS - Total 100 Marks

  • Keyword Research
  • Competitor Analysis
  • Domain & Hosting Configuration
  • Content optimization with Yoast SEO & AI
  • Rank Math SEO
  • Google Analytics
  • Connect your business to Google
  • Upwork Project Creation
  • SEO Audit
  • Blogging and Google AdSense
  • Create a Facebook Page
  • Hardworking
  • Self-learning
  • Final Project & Presentation
  • Create a site using WordPress
  • Create an account in Upwork
  • Create an account in Fiverr
  • Schema Markup
  • Google Search Console
  • Google Review
  • Create Gig in Fiverr
  • Link Building
  • Action Plan
  • Client Hunting (At Least 10)
  • Class Attendance
  • Problem Solving
  • Co-ordination skills
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